Your public website (AI website builder)

Apolaris AI can build and host a public website for your business — not a blank template you have to fill in, but a real site written from the data you already keep here: your business name, your public services, your locations, your opening hours and your brand colours. You pick a web address, choose a design, let the AI write the first draft, tweak what you want, and publish. Visitors get a page that links straight to your booking flow, and any enquiry they send lands back in Apolaris.

Create a page or section with AI

Choose Create my website to start a page, or Edit website to continue your draft. In the canvas, Create page builds a complete proposal and Add section creates one section at a time. Choose a preset, describe the layout and message you want, and select Generate with AI. Preview preset works without AI and uses your business data directly.

Expand Business knowledge used by AI to see the facts available to the writer. These include public services, locations you can access, and active business knowledge in your organization's language. Organization-wide knowledge is only included for people with access to all branches. Customer and staff records are not used. The Apolaris AI selector offers Automatic, Advanced and connected GPU options your organization is allowed to use for website creation. Automatic follows the configured website AI route; Connection numbers identify your linked endpoints. These labels do not change the underlying routing.

Review the proposal on desktop and phone before selecting Use this section or Use this page. Choose where a new section belongs. Replacing a page saves a version of the previous draft. Existing page AI edits also produce a proposal for review. Every accepted section remains editable in the canvas, and the Page sections list lets you select and reorder sections. Use Undo or Redo to revisit edits.

The Layered hero preset combines visual depth with an interactive 3D scene. Orbit, rings and prism scenes work immediately: visitors drag them to rotate, or use arrow keys and Reset view. For a custom product or object, upload a .glb in Photos and choose the 3D showcase preset. The builder uses the uploaded object; it does not generate a 3D asset from a description. Depth, cards and glass treatments can also be changed in the section inspector.

Choose Review & publish when ready. Your draft is saved before you leave the editor, and your public website changes only when you publish. You can build a draft before choosing its web address. The classic design/generation options below remain available before you start a canvas draft.

The five steps

The Website pages share a step tracker at the top so you always know where you are:

Step	What it is	Where
1. Public showcase	Choose which services the world may see	Service catalog → Public showcase
2. Web address	Pick the address your site lives at	Choose web address
3. AI website	Pick a design and generate the draft	Bookings → Services → Website
4. Edit	Refine copy, colours, sections and photos	Website editor
5. Publish	Review the pre-publish checks, then put it live (or take it down again)	Review & publish

You can revisit any step at any time — the draft and the live site are separate copies, so editing never changes what visitors see until you press Publish.

Step 1 — Decide what is public

Your website shows the services you have marked public in the Public showcase, and highlights the ones you marked featured. Nothing from your catalog is exposed until you choose it, so internal-only or staff-only entries stay private.

Locations, addresses and opening hours come live from your sites — you edit them there, not on the website.

Step 2 — Choose your web address

Your site is served on its own address under the Apolaris domain, for example yourbusiness-web.apolaris.net.

1. On the Website page, select Choose web address.
2. Type the label you want. Apolaris suggests one from your business name.
3. The availability check runs as you type and shows the full address you'd get.
4. Save.

Labels are lowercased and normalized, and each one can only belong to one business. You can clear the address later, which takes the site off that address.

The same page can also put your site on a domain you own (www.yourbusiness.com), or let Apolaris manage your domain's DNS entirely — certificate included either way. That has its own page: Web addresses & custom domains.

Step 3 — Choose a design and generate

Pick a design

The Choose a design selector holds a set of per-industry presets — nail salon, beauty salon, barbershop, spa and wellness, and more, plus a General business fallback. It is pre-selected from your organization's industry, but you can pick any of them; it sets your colours and the tone of the copy, and the AI writes to match.

Below it, the Arrangement picker chooses the actual layout of the page — the order and shape of its sections, not just the palette:

• Classic — your story first, then the service list. A safe, familiar page.
• Showcase — photo-led: your work up front, before anything else.
• Menu — catalogue-led: prices and services immediately.

Each business type starts on the arrangement that matches how it sells — salons and spas open photo-led, restaurants and clinics menu-led — and you can override it freely. Pick one and select Save design: your existing draft is rearranged straight away (the wording is untouched, nothing needs regenerating), and the choice sticks through future regenerations.

Once you have a draft, a Choose a look card shows it arranged all three ways side by side, as live previews — not mockups. Picking one applies instantly and never touches your text.

Tone of voice

Pick the personality the AI writes in — warm, professional, playful, and more. The tone is stored with your site, feeds every generation and rewrite, and survives regeneration, so your site keeps sounding like you decided it should.

Generate with AI

Select Generate with AI. The build runs in the background — it takes roughly a minute — and you get a progress page you can leave and come back to. You can cancel a running build, and once you have a draft the button becomes Regenerate with AI. Regenerating asks you to confirm first and saves a version of your current draft automatically, so you can always go back (see Versions).

Regenerating replaces the draft, not the live site. Your published site keeps serving the last version you published until you publish again.

Step 4 — Edit your site

Edit website opens the visual editor: a settings panel on the left, a live preview of your draft on the right. Changes save as you make them and the preview reloads.

The editor has two modes:

• Basic keeps it to the essentials — the text of each section.
• Advanced shows every field, per-section animations, backgrounds, and drag-to-reorder.

Sections

A site is made of six section types, each of which you can edit, reorder or remove:

Section	What you control
Hero	Headline, subheading, button label
About	Title and body text
Services	Title, intro — plus (Advanced) layout Grid / List / Slider, how many services to show, and show only featured services
Gallery	Title (the photos come from your gallery, below)
Locations	Title (your sites are pulled in live)
Contact	Title, body — and the contact form that feeds Enquiries

Each section also has a small wand button that regenerates just that section's copy with AI, so you can re-roll one paragraph without touching the rest.

Colours, motion and animation

• Colours — set your Brand and Accent colours with the two colour pickers.
• Ambient motion — a calm animated backdrop painted behind the whole page. Five presets: None (the default), Cosmic (a drifting starfield with a soft nebula glow in your brand colours), Constellation (a slowly turning star map of twinkling points joined by faint lines), Aurora (soft brand-coloured light breathing across the page), and Particles (weightless motes drifting upward). It never covers your content, and it turns itself off automatically for visitors whose device asks for reduced motion.
• Section animation (Advanced) — how each section arrives as the visitor scrolls: Fade in, Slide up, Slide in or Zoom in, or no animation.
• Background (Advanced) — each section can be Default, Tinted, or Brand colour.

Edit by chatting with the AI

The Edit with AI box takes plain instructions — "make the hero shorter and mention that we open on Sundays", "warm up the colours", "move the gallery above the services". Select Apply and the AI rewrites your draft; the preview updates and the change saves automatically.

If your organization has the Advanced AI Website Editing option enabled, a second button — Apply with Advanced AI — routes the same instruction through a larger model for richer, more structural changes. It takes longer. This option ships off; ask support if you want it.

Design from a reference site

Paste the address of a site whose look you like and select Fetch: Apolaris reads its colour palette and heading profile to inspire an original design for you. Where the platform has deep rendering available, Deep scan goes further — it loads the page properly and reads the design itself: the colours as they are actually used (a brand asserts itself on its buttons, so those lead), the feel and scale of the typography, corner rounding, and the overall layout — whether the page leads with photos, a catalogue, or its story. Everything extracted is mapped onto Apolaris's own design options, including the Arrangement above.

Page title & description

Set the Title and Description used by search engines and link previews. Your site also serves a robots.txt and a sitemap.xml automatically.

Canvas (beta)

Some organizations also see a Canvas button — a free-form visual editor that works on an element tree rather than fixed sections: click any element in the live preview to edit it in the inspector, add and reorder elements freely, and shape sections into columns. It is a beta surface and is only available where the platform has turned it on. Beyond the basics it gives you:

• Undo and redo (Ctrl+Z / Ctrl+Y) across everything you do.
• Phone and desktop preview toggles, so you see the site the way each visitor will.
• Site-wide typography — five font styles (Modern, Serif classic, Rounded friendly, Elegant editorial, Slab statement) applied to the whole site at once.
• An announcement bar — one line above the header on every page ("20% off gel nails this week"); leave it empty to hide it.
• Duplicate for any element or a whole section.
• Blocks beyond text and photos: video, testimonials, FAQ, stats, social links, opening hours, locations, a working contact form — and two showcase pieces:
• Scroll story — pick 2–8 photos and visitors see them stack and cross-fade as they scroll. Pure motion, no plugins, works on every device.
• 3D model — place a 3D object visitors can spin with their finger or mouse. Upload the model on the Photos page (see below).

Photos

Photos manages the gallery shown on your public site. Upload your own images (several at a time), give them a caption, reorder or remove them.

If the platform has stock-photo access configured, you can also search royalty-free imagery from Pexels and Unsplash without leaving the page, and ask the AI to suggest searches for a business like yours — it proposes the queries, you pick the photos. This exists so you never need to take images from someone else's website.

3D models

The same page has a 3D models section for the Canvas's 3D block: upload a .glb model (up to 8 MB — free CC0 libraries such as poly.pizza are a good source), name it for yourself, and place it from the Canvas. Removing a model leaves any page that used it simply not showing it.

Pages your site gets for free

A published site is more than its front page. Apolaris generates and maintains these automatically, in your site's own design, from your live data:

• /services/ — your full public price list, with a booking button.
• /gallery/ — your photo gallery, once you have photos.
• A page per location, when you have more than one — its address, map, opening hours and the services offered there. Local search loves these.

The site's header links to them (only the ones with content), the sitemap lists them for search engines, and they always reflect your current services and hours — there is nothing to maintain.

Step 5 — Review and publish

Publishing has its own page. Select Review & publish (or step 5 in the tracker) to open Publish your website, which starts with a Before it goes live review of your draft:

• The checks are advisory, not gates. They flag things a visitor would notice but the CRM can't fix for you: public services whose names read like a price or a duration rather than a service, services that would display as free because your site shows prices, no photos yet, no address or map coordinates on any location, and no phone number anywhere. Where a single screen owns the fix, the finding carries a Fix this link straight to it.
• Suggestions never stop you — the page says so plainly: you can publish now and fix them later. Only two genuinely broken states block publishing: no draft has been generated yet, or no web address is set.
• With nothing to flag, the page reports Everything looks ready to publish.

Then the buttons:

• Preview draft opens your draft exactly as a visitor would see it (only you can reach it).
• Publish my website (or Publish changes once you're live) copies the draft to the live site. If you've set a web address, the page then shows Your website is live at … with the link. Every publish also saves a version first.
• Unpublish takes the site offline again. Your draft is kept, so you can publish it back at any time.

After publishing, the page walks you through getting found: verifying your site in Google Search Console, submitting your sitemap there, and adding the link to your Google Business Profile — the place most local customers find you first.

Your site renders in your organization's default language (see Organization settings).

Versions

The Website page keeps a Versions list: a snapshot is saved automatically before every regeneration, before every restore, and on every publish. Restore copies a version back into your draft (saving your current draft first, so a restore is itself undoable) — nothing goes live until you publish. It's the safety net that makes experimenting with regeneration and looks free.

How your site is doing

Once you're published, the Website page shows your site, last 30 days: visits, enquiries, and your top traffic sources — counted on your own site, with no third-party trackers involved.

Enquiries

The Contact section carries a contact form. Every submission is stored against your organization and listed under Enquiries, with the visitor's name, email, phone and message. Tick one as handled when you've dealt with it; the Website page shows a count of the ones still open.

Submissions are rate-limited per visitor to keep the form from being abused.

Optional add-ons

Two extras can be switched on from the Website page's Add-ons card. Both are off by default and both need the Contact Center (CCaaS) module.

Live chat on your website

Turns on a chat bubble so visitors can message your AI agent straight from your site. It uses the same agent, knowledge base and inbox as WhatsApp — the conversation appears in your Contact Center like any other, and your team can take over at any point. Visitors chat anonymously; no login is asked of them.

Voice calls on your website

Lets a visitor talk to your AI voice agent from a button on your site, in the browser. This one has more prerequisites than a toggle, and the page shows you a live checklist of what's still missing:

• Realtime media keys configured on the server (platform-side)
• The voice stack configured on the server (platform-side)
• A voice channel that exists for your business

Until all three are ticked, the toggle can be on while the feature reports "turned on, but not live yet". See Contact Center → Voice channels and the Phone & voice page for the rest of the setup.

Tips

• Publish early, refine later. A live one-page site with correct services and locations beats a perfect draft nobody can see. You can republish as often as you like.
• Point your booking links at it. The site's call-to-action leads into your booking flow — pair it with a trackable link so you can measure what the site brings in. See Online Booking.
• Check the Enquiries list. The contact form doesn't email itself into existence — make it someone's job to clear the list.
• Keep the gallery current. Real photos of your work outperform stock imagery; use stock to fill gaps, not as the whole gallery.

Related pages

• Web addresses & custom domains — your own domain, managed DNS, and checking name availability
• Service catalog — the public showcase that feeds the site
• Online Booking — trackable links and the public booking page
• Contact Center (CCaaS) — the agent behind live chat and website voice
• Organizations & sites — where locations and hours come from
• Organization settings — brand, logo, default language